Usespace
Redefining venue access for social good
Usespace is a platform that connects social organizations with venues throughout the Netherlands. The redesign aimed to simplify how users discover, assess, and book spaces—while elevating the brand and enhancing overall usability. In close collaboration with stakeholders, we crafted a more intuitive and accessible experience that aligns with Usespace’s mission to foster social impact.
Client:
Usespace
My Role:
UX/UI Designer
Year:
2024
Service Provided:
UX/UI Design, Branding
Challenge & Process
Users found it hard to understand what Usespace offered and how to navigate the booking process. The platform lacked a clear information structure, and the visual design didn’t convey the trust and accessibility that social organizations expect. On top of that, inconsistent branding made it harder to build recognition and trust with both venue providers and community groups.
We ran a thorough research process using both qualitative and quantitative methods. Stakeholder interviews helped us understand organizational goals, while user surveys highlighted major pain points in the booking experience. Usability tests uncovered issues with navigation and unclear content. These insights directly guided our design choices, helping us build a platform that better serves its users.
Solution & Impact
The redesign led to a cleaner, more intuitive platform that better reflected user needs and the brand’s mission. We simplified the information architecture, making it easier to search, filter, and book venues. The visual identity was updated with consistent branding and a warm, trustworthy feel. We also rewrote content to clearly explain the value of the platform and guide users through each step. Together, these changes created a more cohesive, user-friendly experience that supports social organizations and encourages long-term use.
Bounce rate dropped by 28%, and average session duration went up by 35%—a clear sign of a more engaging and intuitive experience. Completed bookings increased by 22% in the first three months, reflecting clearer user flows and growing trust in the platform.
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Ceren Kurt