Fleeps
A holiday completely tailored to you
Fleeps is a travel platform dedicated to redefining how people explore the world, promoting authentic, off-the-beaten-track adventures that transform ordinary journeys into extraordinary and unique experiences. By connecting users with passionate "Travel Creators" who offer personalized recommendations based on their firsthand knowledge of global destinations, Fleeps aims to provide a seamless and personalized travel experience.
Client:
Fleeps
My Role:
Design Intern
Year:
2023
Service Provided:
UX/UI Design, UX Strategy
Challenge & Process
The existing platform faced several challenges that held user engagement and trust back. Users struggled with discovering relevant travel creators due to ineffective search functionalities and unclear content presentation. The booking process lacked confirmation mechanisms, leading to confusion and a lack of trust among users. Additionally, the platform's content presentation was not engaging, making it less appealing for both creators and end-users.
We used a mix of qualitative and quantitative methods to understand user needs and align with business goals. Usability tests and stakeholder interviews uncovered key friction points, while a survey of 82 users provided actionable insights:
80% said platform information was unclear
45% struggled with search filters
36% noted a lack of travel recommendations
Additional feedback pointed to confusion in booking and difficulty comparing creators. Competitive analysis of Worldee, Thatch, and Fora helped us benchmark usability and refine content structure.
Solution & Impact
The redesign delivered a more intuitive, engaging platform aligned with user needs and brand values. We improved navigation, refreshed the visual identity, and clarified content to build trust and ease the booking journey. Together, these changes created a cohesive, user-friendly experience for personalized travel planning.
As result of the redesign, the bounce rate dropped by 31%, indicating higher interest and improved navigation. The number of users completing the booking increased 22% compared to the previous version.
Surveyed user satisfaction rose by 38%, particularly around clarity and ease of use. Internally, the new design system improved content consistency and reduced handoff time for future feature development.
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