A-maze
Your Personal Journey
User Research
Quantitative Research
Qualitative Research
Empathy Map
Persona
User Journey Map
Concept Testing
Usability Testing
Visual Competitor Analysis
Style Tile
High Fidelity Prototype
Where
Amsterdam, the Netherlands
Role
UX/UI Designer
What
iOS Native Mobile App
Team
Two Designers
Project Type
Bootcamp Project
Duration
Ten Days
The Design Values
Active Listening
Through active listening to their stories, insights, and feedback, we acquired invaluable perspectives from our target audience.
Empathy-Centered Approach
Our primary focus was on understanding the daily challenges encountered by neurodiverse individuals and their support networks.
Agile Working
We embraced an agile working methodology to ensure flexibility, responsiveness and rapid adjustments throughout our project.
Quantitative Research
10 Questions
86 Responds
Various Diagnosis
Diagnosis
77% ADHD
16% Autism
7% Dyslexia
Motivation
42% Achievement
31% Appreciation
27% No motivation
Struggle
55% Organizing
22.5% Reminders
22.5% Socializing
Qualitative Research
5 people
Various questions
Affinity patterns
6 People
Various Questions
Many Patterns
Empathy Map
Say Hi to Direct Dylan!
Male
U.S.A.
Curious
Creative
Direct
Imaginative
But I can't do small talk, I'm thinking, who cares about the price of fish? Why are these people so interested in the price of fish?
Biography
Dylan lives in Chicago, USA. He has a part-time job in a Graphic Design studio and lives with his wife and kid.
He experiences a lot of social anxiety and found out late in his adulthood that he had ADHD.
He enjoys engaging on conversations about Comics, Manga, Anime and Martial arts, but struggles to do small talk.
Motivations
Being admired by other people
Seeing the success in himself
Sense of achievement in even his daily life
Goals
Improve focus and concentrate on tasks for longer periods.
Develop social skills like active listening, empathizing with others, and engaging in two-way conversations.
Manage stress and pressure during daily life
Overcome fear of failure
Develop growth mindset that embraces mistakes as opportunities
Needs
Support and understanding from the people who understands them completely.
Tools for concentration and daily life management.
Guidance to navigate and deal with social structures.
Tool or content for stress management.
Motivational content to feel more engaged with his accomplishments.
Frustrations
Difficulty with concentration and productivity, mind gets easily distracted.
Feeling and seeing the pressure of the society, feels like he is constantly being evaluated or judged.
Small talk and empathize, building meaningful relationships
Comparison and self-doubt, measuring up to their own or others' expectations
Direct Dylan
User Journey Map
Dylan lives in Chicago, USA with his wife and kid. He has a part-time job as a Graphic Designer.
Experiences a lot of social anxiety and found out late in his adulthood that he had ADHD.
He enjoys engaging on conversations about Comics, Manga, Anime and Martial arts, but struggles to do small talk.
Step 1
Awareness
It’s Sunday and Dylan is about to have breakfast but there’s no milk or cereal at home and Dylan’s wife is not there. He needs to go to the supermarket and buy things by himself.
Step 2
Consideration
As it was an non-ordinary situation, he arrives at the supermarket with no shopping list. He passes by the “Magazines” section and gets distracted by comics.
Step 3
Decision
He arrives to the milk section but he can not make a decision about the milk. 10 minutes have already pass and he is still looking at the same shelf.
Step 4
Anxiety
An employee of the store notices and approaches Dylan. He wants to engage into small-talk and find out if he can help him. Dylan is now stressed and underpressure,
Step 5
Frustration
He picks something from the shelf and storms out. He is in the register counter, feeling in a hurry to pay and leave. Once at home realizes he forgot the cereal.
HMW Statements
Main Findings
Neurodiverse individuals often face difficulties in maintaining focus and concentration, particularly in everyday situations.
Many neurodiverse individuals are sensitive to sensory stimuli and may struggle with social interactions, especially in unplanned or unpredictable situations.
There is a need for effective strategies and support systems that empower neurodiverse individuals to navigate everyday interactions successfully.
Problem Statement
Neurodiverse people need to find a way to navigate through everyday interactions that require focusing and socializing because their unique profiles can make it challenging to concentrate and handle unplanned situations.
Crazy 8s and MVP
Calendar
Daily Tasks
Relaxing Content
Reminders
Interactive Chat
Help Desk
Concept Testing
We delved into the foundational stages of our design process, where ideas begin to take shape and are put to the test for user feedback and refinement.
Seems entertaining and helpful.
Overall User Feedback
Homepage
"I'm not sure about the content on the home screen. Too much stuff at once can be overwhelming for some."
User Feedback
Calendar Page
"Who will be able to edit this calendar? I am likely to lost my sense of time and sometimes can not even add a simple task."
User Question
Task Page
"It would be great to have alarms popping up during the day, asking if there's anything new to add to the task list."
User Suggestion
AI Chat Page
"The AI chat is a strong and a promising concept. It's a simple and efficient way to help users practice social skills."
User Opinion
Iterations Towards Mid-Fidelity Wireframes
As we transition to the mid-fidelity wireframes and usability testing phase, our design evolution takes center stage. Here, we showcase the iterative journey that has led to mid-fidelity wireframes, and we subject these designs to close-up usability testing for further refinement.
App Loading Screen
Onboarding Page
Homepage Iteration
Calendar Page Iteration
Task Page Iteration
AI Chat Page Iteration
Usability Testing Results
“A-maze is a great title. I really loved the brain icon too.”
User Feedback
“Do you offer other typography for Dyslexic people?”
User Question
“The animations are very pretty. I already feel relaxed."
User Feedback
“Not sure about the videos. Maybe sounds of the sea or nature.”
User Suggestion
Incorporating a second typeface in our design, prompted by feedback from usability testing, signifies our commitment to inclusivity and user-centric design. This dyslexia-friendly typeface addition aims to make our content more accessible, ensuring a comfortable experience for all users, emphasizing our dedication to diversity and accessibility.
How to Decide Branding Elements?
Audience Alignment
Visual Competitive Analysis
Brand Story and Values
Visual Competitor Analysis
Calm
Peaceful
Reliable
Accessible
Empowering
Color Palette
Regular: Main Body
Medium: Button
Fabulous
Empowering
Effective
Inspirational
User-Centric
Color Palette
Regular: Main Body
Medium: Button / Cards
High Fidelity Design Elements
Calming and Inclusive Design
Creativity and Emotion
Consistency for Accessibility
Main Color Chart
Comprehensive Testing for Color Vision Deficiencies
Tritanomaly Perspective Color Chart
Deuteranomaly Perspective Color Chart
A-maze Styletile
Typefaces
Open Sans
Open Dyslexic Mono
Color Palette
Onboarding UI Cards
Buttons
contınue
Let’s personalize this experience
BUTTON WITH ICON
Screen States
Design System and Documentation
Consistency and Cohesion
Efficiency and Collaboration
Adaptability and Scalability
Final Product
What Went Well?
Working with Atomic Design
Agile Working
Qualitative Research
What Did Not Go Well?
User Recruitment Challenges
Non-Neurodiverse Perception