The PilatesLab Studio
A personalized touch to your health
The Pilates Lab Studio is a boutique Pilates studio located in Antalya, Turkey, founded by two passionate women dedicated to delivering personalized fitness experiences. Offering one-on-one and duet classes, TPLS focuses on individualized wellness journeys, complemented by exclusive services and workshops.
Client:
The PilatesLab Studio
My Role:
UX/UI Designer
Year:
2023
Service Provided:
Responsive Web Design, Branding
Challenge & Process
Stakeholders faced challenges in managing client communications and scheduling. Relying on text messages for bookings was time-consuming and prone to errors. The absence of digital payment options and an online presence limited their ability to streamline operations and expand their client base.
Adopting a Lean UX methodology, I aimed to understand both business and user needs. Through stakeholder interviews and qualitative research, key pain points were identified. Brand strategy focused on enhancing online visibility, simplifying the booking process, and integrating digital payment solutions to improve overall user experience.
Conducted stakeholder interviews and qualitative research to gain insights into user behaviors and expectations. Findings highlighted the importance of referrals, the need for clear information about Pilates, and the desire for a more efficient scheduling system. These insights informed our design decisions, ensuring the platform met both business objectives and user needs.
Solution & Impact
The new platform offers an intuitive user experience with streamlined booking and integrated payment options. Enhanced online visibility through a refreshed visual identity and clear content presentation has positioned The PilatesLab Studio as a modern, client-focused studio. The new system reduces administrative burdens and fosters stronger client relationships.
Ceren Kurt